As per ACMA’s report on “Local content in regional Australia—2017” 86 per cent of regional residents believe local news is important and 87 per cent are satisfied with its overall quality.
Regional Australians report that television (34 per cent) and print media (21 per cent) are their most preferred sources of local news, with commercial television being the most trusted (21 per cent), according to Australian Communications and Media Authority research released today.
The interesting findings about where from does regional Australians go to access local news –
Older regional Australians use and prefer traditional sources such as television, newspapers and radio for local content and local news, while younger regional Australians have significantly increased their use of and preference for online sources such as websites and social media.
Regional Australians are more likely to report having access to all the local content they would like in areas where commercial television local content obligations are in place.
Trust in local news
Reliability for late-breaking local news
Regional TAM report
Source: ACMA