Bhopal/New Delhi, June 24 (IANS) The Burhanpur Kela (bananas) have achieved a significant milestone with the grant of the Geographical Indication tag, marking a moment of pride for the district in Madhya Pradesh.

Khaknar Krushi Vikas Farmer Producer Company Limited applied for a GI tag in January 2024. Known for producing the highest yield of bananas in the state and hosting the only banana mandi, Burhanpur has long been a hub of this sweet and nutritious fruit.

Thousands of orchards across the region supply bananas that have built a strong reputation not just within India but beyond its borders. These fruits are particularly popular in North India, while Gulf countries have also shown consistent demand.

With the GI tag now in place, the distinctive sweetness of Burhanpur bananas is set to reach many more countries, bringing global recognition to this local produce.

Demand for these bananas continues to grow steadily, both in different states across the country and in international markets. The GI tag positions Burhanpur bananas as a strong candidate for further accolades, potentially including recognition under various initiatives.

The acquisition of the GI tag is expected to provide a unique identity to Burhanpur bananas at both national and international levels. This recognition will enhance the brand value of the product, allowing farmers to secure better prices for their produce. It will also offer protection against counterfeit and imitation products that often dilute the market for genuine regional specialities. With this boost, new export opportunities are likely to open up, encouraging greater trade and economic growth.

The journey to this achievement has been a long one thanks to the dedicated efforts by various stakeholders. The success has brought immense joy to more than 18,000 banana farmers in the district, who have worked tirelessly to maintain the quality and reputation of their crop.

Currently, around 18,640 farmers are engaged in banana cultivation, spread over an impressive 26,120 hectares of land. From this vast area, the district harvests approximately 18,28,400 metric tonnes of bananas each year.

The development is anticipated to stimulate agriculture-based industries and processing units in the region, creating fresh employment opportunities for local communities.

In Burhanpur, the banana economy is already supported by a vibrant processing sector. More than 55 banana processing units have been established under the Pradhan Mantri Micro Food Industry Development Scheme. These units transform raw bananas into a variety of value-added products, ranging from snacks to other innovative offerings.

The GI tag is poised to increase demand for these processed goods, injecting new energy into local industries and helping them scale up operations.

–IANS

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