Gandhinagar, Nov 27 (IANS) Prime Minister Narendra Modi has consistently championed India’s indigenous and heritage products, placing local strength at the heart of national growth. His call for Vocal for Local and Aatmanirbhar Bharat has given visibility to artisans and farmers across the country.

In line with this vision, the Prime Minister has also actively promoted Geographical Indication (GI) products, highlighting them in his radio address Mann Ki Baat and personally felicitating artisans who preserve traditional crafts.

Union Commerce and Industry Minister Piyush Goyal has set an ambitious goal of reaching 10,000 GI-tagged products across India by 2030 under the vision of “Vikas Bhi, Virasat Bhi.”

Gujarat has emerged as a strong contributor to this national mission by promoting its rich artisanal heritage, from Kutch’s celebrated crafts to Saurashtra’s premium agricultural produce on global platforms.

GI tagging reinforces the state’s commitment to “Viksit Gujarat to Viksit Bharat,” transforming local skills into global competitiveness. Kutch and Saurashtra together have secured GI recognition for over ten iconic products, including Ajrakh block printing, Bandhani tie-dye, Rogan art, Kutch shawls, the famed Kachchhi Kharek, and the globally loved Gir Kesar mango.

The upcoming Vibrant Gujarat Regional Conference (VGRC) in Rajkot will spotlight the region’s craft excellence and export capacity, offering artisans a robust platform to scale their businesses.

Renowned for its blend of tradition and artistry, Kutch boasts GI-tagged crafts such as embroidery, Ajrakh printing, Bandhani, Rogan painting and the Kutch shawl. In the agricultural category, Kachchhi Kharek — a celebrated variety of date known for its rich flavour and nutritional value has also earned GI status.

Saurashtra’s signature products include Gir Kesar mango, often hailed as the “Queen of Mangoes,” the famed Jamnagari Bandhani, and the exquisite Rajkot Patola silk weaving tradition, cherished by Bollywood celebrities.

Surendranagar’s Tangaliya shawl, with its intricate weaving technique, has also built a loyal international following. The upcoming VGRC for Saurashtra and Kutch aims to accelerate the region’s artisan economy.

The two-day conference will bring together entrepreneurs, artisans, interior designers and product designers, creating avenues of collaboration with the Government e-Marketplace, private enterprises, investors and leading e-commerce platforms. The event promises to enhance innovation, expand market access and drive sustainable growth for traditional craft clusters.

–IANS

janvi/skp