Thiruvananthapuram, June 15 (IANS) In a significant expansion of its healthcare footprint, HLL Lifecare Limited (HLL), the mini-Ratna Public Sector Enterprise under the Ministry of Health & Family Welfare, has launched its new AMRIT Plus premium pharmacy chain, alongside new initiatives in diagnostics and home healthcare services.

The announcement marks a strategic deepening of the company’s presence across the healthcare delivery ecosystem.

The launch was formally announced by HLL Chairperson and Managing Director Dr Anitha Thampi.

The new AMRIT Plus chain is positioned as a premium extension of HLL’s widely trusted AMRIT (Affordable Medicines and Reliable Implants for Treatment) network, aiming to combine affordability with an upgraded retail experience.

The outlets will offer a wide portfolio of prescription medicines, medical devices, wellness and nutritional products, personal care items, and lifestyle healthcare solutions.

In parallel, HLL also unveiled Specialty HINDLABS, an advanced diagnostics initiative that will focus on high-end testing services, including genomics, Next-Generation Sequencing (NGS), and molecular diagnostics.

The company further expanded its service portfolio with the introduction of HLL Home Healthcare Services, which will provide at-home medical support such as skilled nursing care, post-operative assistance, physiotherapy and rehabilitation, elderly care, chronic disease management, diagnostics, and teleconsultation services.

On the quality assurance front, HLL announced that its HINDLABS Reference Laboratory in Kharghar, Navi Mumbai, has received CAP (College of American Pathologists) accreditation, a globally recognised benchmark in laboratory medicine standards.

The company also highlighted a new public-private collaboration with the Odisha government for establishing and operating a Trauma Care Centre at Panikoili in the state’s Jajpur district, which will be developed into a comprehensive emergency care facility with phased expansion plans.

Senior officials, including Director, Marketing, Ajit N., Director, Finance, P. Remesh, and Director, Technical & Operations, Benny Joseph, were present at the event.

Headquartered in Thiruvananthapuram, HLL continues to expand its national footprint, positioning itself not only as a provider of affordable medicines but also as an integrated healthcare solutions enterprise spanning retail, diagnostics, and critical care infrastructure.

–IANS

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