Australians can order Mac (as in McDonald) on their smartphones. McDonald’s has today launched its “mymacca’s” app on the Apple App Store and Google Play, allowing iPhone and Android-using customers to order and pay for their meal online. Using the new app they can also customise their meal, keep loyalty points, find special deals, as well as find and choose the restaurant location they wish to pick their burger and fries up from.
This comes after in-restaurant digital self order kiosks and digital menu boards. Innovation is what is driving this strategy.
“We’re always listening to our customers and looking at ways we can evolve their experience through innovation,” Mark Wheeler, director of digital at McDonald’s Australia says. “[The app will] take advantage of smartphone technology, and give our customers an experience that is as fast, easy and enjoyable as possible.”
There are over 950 McDonald’s restaurants across Australia, employing more than 100,000 people.
Source: Business Insider Australia