Brisbane News Gold Coast News News Sports News
Final Sudirman Cup 2017 Community Ambassadors event in Brisbane
Asian Community leaders from across South East Queensland came together, on 3rd May 2017, to receive a final briefing on the “TOTAL BWF Sudirman Cup 2017” to be held on the Gold Coast from May 21-28, 2017.
The Sudirman Cup is the world’s premier mixed badminton championships and the historic Gold Coast event marks the first time it has been held in Australia.
Some fun facts about the tournament and associated news is as:
- Dick Sudirman is the personality behind this esteemed tournament
- Sudirman Cup started in Jakarta in 1989
- Sudirman Cup trophy is solid silver, with 22 carat gold plated, with the base of finest Jati wood
- The shape of the body of the trophy is “shuttlecock”, with handles shaped like stamens and lid inspired by Borobodur temple
- There are only 3 champion countries till now – Indonesia, South Korea and China
- China has been the champion of a record 10 times, out of which it has been the winner in the last 6 years – in a row
- Held every 2 years and this is the first time that Australia is hosting the tournament
- Men’s Singles, Women’s Singles, Men’s Doubles, Women’s Doubles and Mixed Doubles – are the 5 different tie matches held
- 27 countries participating in this 8 day event (21st May till 28th May)
- 1500 participants involved, with 500 million global broadcast audience
- Brand new sports and leisure facility to be utilised in Carrara (Gold Coast)
Match schedule of the tournament
Over 100 leaders were in attendance at the Queensland Multicultural Centre representing a number of participating teams including China, India, Indonesia, Hong Kong, Chinese Taipei, Malaysia, Thailand, Singapore, South Korea, Japan, Sri Lanka and Vietnam.
Community Ambassadors were inducted and briefed on tournament history, match schedules and ticketing and the special guest on the night was Rosy Tang, a former Olympic bronze medallist for China who also won a Commonwealth Games bronze medal for Australia in mixed doubles.
In an interview Tang said: “One of the happiest moments in my life was winning a Sudirman Cup gold medal.” She added: “I’m so thrilled that the Sudirman Cup has come to Queensland and that so many enthusiastic leaders are here tonight to support the event.”
The Community Ambassador program is managed by Red Elephant, the Sudirman Cup marketing and communications partner, who sourced them from a number of sectors including community organisations, sport, business and education with the aim of building awareness and engagement outcomes for the event.
Patrick Skene, Executive Director of Red Elephant said: “Events are successful because people get behind them and there was great energy and passion in the room tonight.”
More than 500 million people worldwide are expected to tune in to watch the BWF TOTAL Sudirman Cup 2017 when it is hosted at the Gold Coast Sports and Leisure centre in Carrara from 21-28 May 2017.
(More than 25 tickets and Corporate Hospitality tickets)