Chennai, April 1 (IANS) Actor-turned-politician Vijay has stepped up his election campaign with the release of a high-energy song that is gaining traction across digital platforms ahead of the Tamil Nadu Assembly elections.

With the slogan “Ungal Vijay Naan Varen! Whistle Podu Ready Ah?”, the campaign track sets the tone for his outreach as the state prepares for a high-stakes electoral contest on April 23 across all 234 constituencies.

As campaigning gathers pace, major political parties, including the Dravida Munnetra Kazhagam (DMK) and the All India Anna Dravida Munnetra Kazhagam (AIADMK), along with their alliance partners, have already announced their candidates. Emerging players such as Vijay’s Tamilaga Vettri Kazhagam (TVK) and the Naam Tamilar Katchi (NTK) have also entered the fray with full candidate lists, making the contest more competitive.

The nomination process began on March 30, marking a key stage in the election calendar. Candidates from various parties have started filing their nominations, leading to heightened political activity across the state.

Vijay, among the prominent faces in the election, is contesting from two constituencies — Perambur in Chennai and Tiruchy East. He recently filed his nomination in Perambur and has begun campaigning, drawing sizeable crowds.

The campaign song reflects his political messaging, blending entertainment with an appeal for change.

With lines such as “Mela Pogaudhu State, Enga Whistle Satham Ketta; Nallavanga Vaazha Nee Whistle-ku Adi Otu”, it calls on voters to back a governance model focused on integrity and public welfare.

The song’s visuals and energetic presentation have resonated with younger audiences and Vijay’s supporters, contributing to its wide circulation on social media.

Political observers note that such campaign tools are increasingly being used to engage voters, particularly in Tamil Nadu, where cinema and politics have historically been closely linked.

As polling day approaches, parties are expected to further intensify their campaigns, making the upcoming Assembly elections a closely watched contest.

–IANS

aal/pgh